Marketing Specialist

--MASTERMINDES--
Our client who is a leading company in Paint in Basra, Is seeking a qualified Marketing Specialist to fill this position and play a vital role in the overall success of the company.


Location

Basra

Working time

9:00 - 5:00 6 days a week

Salary range

To be Determined 

Gender

Male / Female

Responsibilities

  • Market Research & Analysis: Conduct market research to identify trends, consumer preferences, and competitor activities/Analyze sales data and consumer behavior to support marketing strategies.
  • Marketing Strategy & Planning: Assist in developing marketing plans aligned with brand objectives and company goals/Plan and execute campaigns across multiple channels (digital, retail, trade, and events).   
  • Brand Management: Support the implementation of brand guidelines across all marketing materials,/Ensure consistency in messaging and visual identity across campaigns and channels.           
  • Promotions & Campaign Execution: Plan, execute, and monitor promotional activities in-store, online, and offline/Track campaign performance and prepare reports with actionable insights.               
  • Digital & Social Media Marketing: Manage content for social media platforms and company websites/Optimize digital campaigns using analytics and insights.    
  • Sales Support & Trade Marketing: Collaborate with sales teams to design point-of-sale materials, promotions, and merchandising strategies/Support product launches and in-store activations.   
  • Reporting & Performance Monitoring: Track KPIs for all marketing activities, including ROI, brand awareness, and market share/Prepare regular reports for management with actionable recommendations.       

Qualifications

  • A Bachelor’s degree in Business Administration, Marketing, or a related field is typically required.
  • 2+ years of experience in Marketing, FMCG company.
  • Excellent communication, negotiation, and presentation skills.
  • Strong written and verbal communication skills.
  • Fluent in Arabic; working knowledge of English is a plus
  • Valid driver's license is a plus.